Connecting Trade · Logistics · Manufacturing
AI-Powered B2B SaaS Platform

Southeast Asia's AI Operating System for B2B Supply Chains — RAG-based AI automates quoting through settlement

✓ Launched 2026.01 ✓ 59 orders in Q1 ✓ China Gov MOU pending ✓ 2 patents
Q1/202659 orders · GMV $77K
$130B+SEA B2B Market
4,300+Partners
5Countries
8Platforms/AI
ABOUT US

REINDEERS Co., Ltd.

AI-powered B2B SaaS platform built on 11 years of SEA trade & logistics operations.

Founded

Founded in Thailand, 2015
11 years trade & logistics
Data-driven business model

Vision

Unify trade, logistics & manufacturing
via AI B2B SaaS platform

Mission

Eliminate structural inefficiency
& info asymmetry in B2B
supply chains with AI engines

Strengths

11+ years on-ground in SEA
4,300+ partner network
5 countries & proven tech team

CERTIFICATIONS

Venture Cert (2024~2027)

R&D Center (2022)

Pre-Startup Package (2022)

AI-Powered B2B Supply Chain Platform Company

HISTORY

10 Years in China + 11 Years in SEA — A Proven Team's AI Platform

Phase 0: China Cross-Border (2008~2017)
Founded & operated NHN Acommate.
10 years of China cross-border e-commerce.
0
1
Phase 1: Local Supply Chain (2015~2021)
Began local supply chain operations in Thailand.
Secured 2,500+ buyers and 1,800+ suppliers.
Phase 2: Incorporation & Tech Development (2022)
Established Korea & Thailand subsidiaries.
Founded R&D center. Began platform development.
2
3
Phase 3: Patents & AI Technology (2023~2024)
Supply chain patents registered. Venture certification.
Malaysia subsidiary established. Platform development completed.
Phase 4: Business Launch (2026)
Platform officially launched in January 2026.
Business operations begin & global expansion.
4

10 Years in China + 11 Years in SEA + 3 Years of Development + 2026 Business Launch

GLOBAL PRESENCE

Global Corporate Network

Operating subsidiaries across 5 countries with supply chain infrastructure throughout Southeast Asia.

Seoul (HQ) Suzhou Bangkok Shah Alam
Active
Korea (HQ)Seoul

REINDEERS Co., Ltd.

ThailandBangkok

REINDEERS FULFILLMENT

MalaysiaShah Alam

Reindeers SDN. BHD.

Image coming soon
ChinaSuzhou

苏州睿鹿科技贸易有限公司

Subsidiaries in 5 Countries — Korea · Thailand · Malaysia · China

LEADERSHIP

Core Leadership

NHN Acommate founding members — the core team with China cross-border + SEA hands-on experience

CEO

KIM MYUNGHUN

CEO
20+ Years in SEA
Samsung Electronics Thailand / 11 Years B2B Supply Chain
Chief Executive Officer
20+ Years in SEA
CSO

PARK JUNYOUNG

CSO
20 Years in Commerce
NHN Acommate CTO / Cross-Border BM
Chief Strategy Officer
20+ Years Experience
CPO

JIN CHENGJI

CPO
20 Years in B2B SaaS
NHN Acommate Director / Product Planning
Chief Product Officer
20+ Years Experience
CTO

ZHOU QIRONG

CTO
15 Years in AI · RAG
NHN Acommate Team Lead / Distributed Systems
Chief Technology Officer
15+ Years Experience
COO

ZHANG WEI

COO
8 Years in Logistics
SEA Partner Development / Customs Operations
Chief Operating Officer
8+ Years Experience

NHN Acommate Founding Members — 10 Years Cross-Border + SEA Hands-On Experience

PLATFORM OVERVIEW

Platform Ecosystem & Data Flywheel

Market Players Buyer Supplier Forwarder Logistics Buyers & Suppliers Core Platforms REINDEERS RFQ · Order · Payment Brokerage DVRP 3PL Logistics SaaS · Integration POP Internal Platform · Data Lock-In AI Automation Document AI Workflow AI Email AI Site AI AI Engine LLM / RAG AI Learning · Refinement More Time = Higher Accuracy Data Flywheel — Insurmountable Barrier to Entry

Players → Platforms → AI Automation → LLM/RAG → AI Services → Proprietary Data Flywheel

PARTICIPANT BENEFITS

Benefits by Participant — What You Get When You Join

Clear ROI for every participant: Buyer, Supplier, Forwarder

Buyer
Purchaser
Lower Costs + Faster Time
①
Supplier Matching Automation
Multilingual real-time translation · AI-verified supplier recommendations
②
Customs & Docs Automation
AI auto-handles HS Code, certifications, C/O
③
15-20% Logistics Savings
Forwarder competitive bidding for optimal rates
④
10-30% Cost Reduction
Eliminate middlemen via direct-trade structure
Supplier
Vendor
Access to Overseas Markets + Zero Initial Cost
①
4,300+ Buyer Network
Direct access to SEA manufacturers in 5 countries
②
First 2 Years Free
vs. Alibaba's ¥100K+ annual advertising fees
③
Auto Export Docs
Document AI · Language barrier removed
④
70-80% Repurchase Rate
Long-term contracts, not one-off deals
Forwarder
Logistics
New Deals + Operational Efficiency
①
Verified Shipper Pool
Direct access to 2,500+ buyers on platform
②
Competitive Bidding
Real-time cargo quote requests · Lower sales costs
③
Free DVRP Access
Automate inventory, dispatch, real-time tracking
④
Auto Order Sync
REINDEERS orders → DVRP dispatch automatic

Win-Win-Win for all 3 participants — as the platform grows, network effects amplify benefits exponentially

REINDEERS

Trade Brokerage Platform Live

Ecosystem Position
REINDEERS
Trade Brokerage
DVRP
POP
AI Services
Buyer Purchase & Payment REINDEERS RFQ · Order · Payment Brokerage Multilingual Real-Time Translation HS Code · Certification · Origin Customs · Document Automation Forwarder Bidding 15~20% ↓ Supplier RFQ · Production · Shipping Forwarder Logistics · Customs · Delivery

Buyer ↔ Supplier ↔ Forwarder — Trade Brokerage Platform for RFQ, Orders & Payments

DVRP

3PL Logistics SaaS 2026 Beta — REINDEERS Integration

Ecosystem Position
REINDEERS
DVRP
Logistics SaaS
POP
AI Services
REINDEERS Order Data Real-Time Sync DVRP 3PL Logistics SaaS Inventory · Inbound/Outbound Truck Dispatch Optimization Real-Time Tracking · Mobile App 3PL Providers REINDEERS Platform Participation

SaaS for 3PL Providers → REINDEERS Integration for Platform Logistics Participation

POP

Internal Platform for Market Players May Launch

Ecosystem Position
REINDEERS
DVRP
POP
Internal Platform
AI Services
Buyers & Suppliers 95%+ No System Excel + Manual Work POP All-in-One Enterprise SaaS MES · ERP · WMS Email AI · Site AI INTRANET · Devices Auto Market Data Capture Customer Lock-In (Data Ownership) Market Data Demand · Inventory · Production Lock-In REINDEERS Participation

Internal Platform for Buyers & Suppliers → Market Data Capture + Lock-In → REINDEERS Participation

AI SERVICES

Document AI & Workflow AI Live

Ecosystem Position
REINDEERS
DVRP
POP
AI Services
Document AI
Workflow AI
Email AI
Site AI
Document AI Workflow AI Email AI Site AI Market Data Trade · Logistics · Production · Docs 25,000+ Records Accumulated LLM/RAG AI Learning · Refinement More Time = Higher Accuracy Data Flywheel — Insurmountable Barrier to Entry

AI Services → Market Data Collection → LLM/RAG Training → AI Refinement → Proprietary Data Flywheel

TECHNOLOGY

AI Technology Stack — RAG + LLM Orchestration + Harness Engineering

AI execution architecture specialized for production, manufacturing, distribution, trade, commerce, and logistics domains

LAYER 1
RAG (Retrieval-Augmented Generation)
Uses platform user data as AI decision basis · AI Agents perform trade documents, production planning, delivery, inventory, logistics operations on behalf of humans
LAYER 2
LLM Orchestration
Auto-execution of multiple AI functions as unified workflow · 3-phase evolution: POP Agent → workflow.reindeers.ai → works.reindeers.ai
LAYER 3
Harness Engineering
Domain-specific prompt & context design for AI accuracy · Optimized for production, manufacturing, distribution, trade, commerce, logistics
Data Flywheel — more users → higher AI accuracy
2 Supply Chain Patents

Integrated Import/Export Mgmt

AI Industrial Materials

25,000+
Real Transaction Records (11 yrs)
Venture Cert (2024~2027) · R&D Center · 8,400+ HS Code auto-classification

RAG + LLM Orchestration + Harness Engineering — AI Agents perform work autonomously · 2 patents · 25,000+ transactions

PARTNERS

Partner Network

A Southeast Asian local partner network built over 11 years

4,300+
SEA Partners
2,500+
Buyers
1,800+
Vendors
30+
Forwarders
5
Countries

2,500+ Buyers · 1,800+ Vendors · 30+ Forwarders · 5 Countries

ON THE GROUND

On-the-Ground Business

Hands-on experience accumulated through direct operations across Southeast Asia

On-the-Ground Business

CHINA GOV'T MOU

China Government Partnership — Yancheng MOU Planned & Shanghai Negotiations Underway

Direct meeting with Yancheng City Secretary (mayor-level) completed · Official MOU announcement at Korea-China FTA Round 2 Dinner (2026.05.20)

Meeting with Yancheng Secretary Zhang Mingjun
✓ Meeting Completed · 2026.04
Zhang Mingjun, Yancheng Secretary & REINDEERS
Relationship Background
Leadership previously signed MOU with Yancheng during NHN Acommate era → Reconnected after 10 years via direct Secretary meeting. Long-term trust-based partnership.
🇨🇳 Yancheng Support Package NEGOTIATING
✓Bonded Warehouse
✓Dev Zone Office
✓Residency Support
✓2027+ Funding
✓Permits & Licenses
✓Jiangsu B2B Link
★ With export agent license, suppliers without own permits can export under REINDEERS → expanded supplier pool
Official MOU Announcement — 2026.05.20 (Yancheng)
Korea-China FTA Round 2 Prep Dinner · REINDEERS × Yancheng City MOU
KR) MOTIE · KOTRA · Korea-China B2B Companies / CN) Yancheng Gov't · Customs · Development Zone
🇨🇳 Shanghai Negotiations Underway IN PROGRESS
Strategic partner network connecting Shanghai gov't senior officials · Apr 20~21 Online meeting with People's Rep · Late Apr ~ Early May On-site MOU meeting

Government Partnership = Minimized China market entry risk · Accelerated supplier onboarding · Cross-border licensing Fast-Track

PARTNERS & CLIENTS

Partners & Clients

Southeast Asian SME partner and client network

FUTURE VISION

2026-2030 Roadmap — SEA's AI Operating System for B2B Supply Chains

Platform foundation → AI Agent commercialization → AI Company Builder platform

PHASE 1
2026-2027
Platform Foundation
Full operation of 8 platforms/AI services · Expand 5-country cross-border network
2026
Q1: 59 orders · 120 clients · $3.8M GMV
2027
250 clients · $16.5M GMV · Break-even
★ RAG-based AI Quote & Customs Automation
PHASE 2
2028-2029
Scale + AX Transition
AI Agents handle procurement, logistics, customs decisions · workflow.reindeers.ai full commercialization
2028
450 clients · $42M GMV · $2.1M operating profit
2029
750 clients · $100M GMV · $6M operating profit
★ Agent Experience (AX) Integrated Platform
PHASE 3
2030+
SEA Market Leader
works.reindeers.ai — 'AI Company Builder' platform that automates entire enterprise operations
2030
1,250 clients · $220M GMV · $13.5M operating profit
Vision
#1 SEA B2B Trade Platform
★ AI Company Builder — procurement, sales, logistics, finance

Platform → AI Agent → AI Company Builder — data accumulation becomes the moat

ESG

ESG Management

ESG strategy for a sustainable supply chain ecosystem

E
Environment
Digital Document Conversion
100% digitization of trade documents to reduce paper usage
Logistics Optimization
AI route optimization to reduce carbon emissions by 15~20%
Energy Efficiency
AI-powered energy usage monitoring and optimization
S
Social
Local Job Creation
Hiring and capacity building across 4 SEA countries
SME Support
Digital transformation & overseas market entry for small suppliers
Fair Trade
Transparent trade brokerage & direct supplier connection platform
G
Governance
Data-Driven Management
Real-time data dashboards & transparent decision-making
Compliance
Import/export regulations & customs law compliance framework
AI Ethics
AI ethics guidelines & data security policies

Sustainable Supply Chain — Integrated Environment, Social & Governance Management

REINDEERS

Connecting Trade,
Logistics & Manufacturing
as One, with AI

1
5 Integrated B2B SaaS Platforms
2
4,300+ SEA Partner Network
3
RAG AI-Powered Supply Chain Decisions

REINDEERS Co., Ltd.

Company
REINDEERS Co., Ltd.
CEO
KIM MYUNGHUN
Global Offices
Seoul · Bangkok · Shah Alam · Suzhou
Contact
www.reindeers.com
ir.reindeers.com
REINDEERS 2026 | Connecting Trade, Logistics & Manufacturing as One, with AI