AI-powered B2B SaaS centered on the international trade platform (REINDEERS),
integrating logistics (DVRP) and POP (MES + ERP + WMS) through data connectivity
Local Ops (2015) → Incorporation (2022) → AI Pivot (2023) → Global Expansion (2025~)
An AI-powered B2B SaaS platform company founded on 11 years of SEA trade & logistics operational experience.
CORPORATE BRANCH
Holding & subsidiary structure of 5 entities across 4 countries, with expansion plans
20+ years in Thailand · 9 years major corp management · 11 years B2B supply chain — proven field expert
Key talent from NHN affiliates — avg. 15+ years experience in commerce, logistics & AI
The Asian B2B industrial materials market that REINDEERS targets is a massive, yet undigitized market.
Target region manufacturers 4.3M+ — B2B digital adoption rate <5% — a massive untapped market for REINDEERS
Current penetration 0.004% vs TAM $108B+ — overwhelming growth potential
Even at 2030 target revenue $23.6M, Thailand market penetration is just 0.10% — overwhelming growth potential vs total SEA market
$108B+ market growing 15% annually but 30%+ transaction delays — digitization below 5% — optimal platform entry timing
No AX without DX, no DX without data — REINDEERS executes a sequential DX→AX transition model based on 11 years of field data
| Category | Value | YoY Change |
|---|---|---|
| Steel & construction materials seizure | 155M THB | ↑ 37% |
| Electrical & electronics | 130M THB | ↑ 32% |
| Tires & rubber products | 100M THB | ↑ 25% |
| Violating products destroyed | 1.8M units | ↑ 18% |
| URLs shut down online | 9,500+ (TISI Watch AI) | ↑ 30% |
| Category | Value | YoY Change |
|---|---|---|
| Customs evasion | Fine of 50%-400% of unpaid duties | ↑ 85% |
| TISI violation (import) | Up to 2 years imprisonment or THB 2M fine | ↑ 17% |
| False origin | 40%+ additional tariff on item duties | ↑ 16% |
| HS CODE violation | Max fine THB 500K | ↑ 18% |
| Uncertified products | Max 6 months imprisonment / max fine THB 500K | ↑ 30% |
Tighter regulations are an opportunity, not a crisis — directly creating market demand for AI-based certification & customs automation platforms
Participants (Clients, Suppliers, Forwarders, Logistics Co.) → Business Platform (REINDEERS, DVRP, POP) → AI Platform auto-processes → Data flywheel makes AI continuously smarter
Client POP ↔ REINDEERS ↔ Supplier POP real-time integration
Full process data → AI learning → Next trade more accurate | Before: Email & Excel → 30% delays | REINDEERS: AI automation → 50% reduction
POP all-in-one infrastructure owns data → Buyer, supplier & forwarder 3-party simultaneous lock-in · Switching cost > retention cost structure established
Thailand Local 11 years verified (2015~) → Incorporation (2022) → AI Launch (2026)
Country-by-country replication + Cross-border integration for End-to-End infrastructure.
Works for POP users: CEO Agent directs Agent teams for autonomous corp. ops — multiple AI entities & subsidiaries possible
Self-decomposes & executes tasks
to achieve goals without instructions
Budget cap set per agent
Requests user approval if exceeded
All decision logs recorded
Real-time dashboard monitoring
High-uncertainty decisions
immediately reported to human for approval
AI Agent team handles work of 10 employees — User focuses on strategy · Can operate multiple AI entities & subsidiaries
From simple automation tools to autonomous corporate operations, AI Agents evolve through 4 stages.
Automated 20%
Auto quote & order generation Document AI auto-processing Simple repetitive task automation Quote Request AI(Q2) · Quote Issue AI(Q2) · Forwarding Quote AI(Q3)Automated 50%
Multi-step workflow execution Auto supplier matching & negotiation Logistics route optimization proposalsAutomated 80%
Autonomous inter-agent collaboration Auto exception handling Simultaneous multi-country operations 3PL AI control(Q1) · WMS AI inventory(Q2) · POP AI optimization(Q3)Automated 95%
Fully autonomous corporate operations Strategic decision support Humans only supervise & approveTool(20%) → Assistant(50%) → Agent Team(80%) → Autonomous Operator(95%) — gradual autonomy over 5 years
Data + Execution Infrastructure + Domain Knowledge — POP is the only player with all 3 simultaneously
AI: Demand patterns · Price changes · Delivery forecasting
AI: HS Code auto-classification · Customs risk · Route optimization
AI: Supply chain E2E optimization · Forecasting · Agent automation
3-layer data asset + RAG Engine — AI accuracy progressively improves in proportion to data accumulation
Commission + SaaS subscription + AI Token = triple revenue engine · Breakeven 2027 · GMV $3.5M→$203M (CAGR ~176%)
Year 1 ARPU $1,120 → Year 2 $2,660 (2.4x) · CAC payback 1 month · LTV 3-4 years · Repurchase 70-80% · Natural lock-in via data ownership
5 drivers compound → GMV $3.5M→$203M (CAGR ~176%) · Clients, frequency, amount, ARPU & AI all grow simultaneously
Legally reinforcing the technical moat through IP protection of core AI technology
2 registered + 2028 POP automation patent planned — IP portfolio expansion with additional filings as needed
Commission: GMV × 10% | SaaS: DVRP · POP subscription | AI: Document · Workflow Token
Per-client avg. monthly orders 2.5→6.8, $2,070~2,480 per transaction. Detailed basis: next page
Every transaction auto-generates 11.7% platform revenue — 2027 breakeven: 250 clients × ~$2.1K per tx × 3.2 times/mo = GMV $15M → Total revenue $1.77M (OP +$1.05M)
| Year | Per-Order Amount | Monthly Freq. | Monthly/Client | Annual/Client |
|---|---|---|---|---|
| 2026 | $2,070 | 2.5 times | $5,170 | $62K |
| 2027 | $2,140 | 3.2 times | $6,840 | $82K |
| 2028 | $2,210 | 4.2 times | $9,270 | $111K |
| 2029 | $2,340 | 5.5 times | $12.9K | $155K |
| 2030 | $2,480 | 6.8 times | $16.9K | $203K |
Based on SEA supply chain avg. order value, reflecting natural transaction frequency growth
| Year | Existing × Annual GMV | New × Half Year | Calculated GMV |
|---|---|---|---|
| 2026 | 681 client-months × $5,170 | — | $3.5M |
| 2027 | 120 × $82K = $9.85M | 130 × $41K = $5.34M | $15M |
| 2028 | 250 × $111K = $27.75M | 200 × $56K = $11.1M | $39M |
| 2029 | 450 × $155K = $69.5M | 300 × $77K = $23.2M | $93M |
| 2030 | 750 × $203K = $152M | 500 × $101K = $50.7M | $203M |
Existing clients 12 months + New clients avg. 6 months reflected
| Year | Commission (10% gross) |
SaaS (DVRP·POP) |
AI Token (Doc·WF) |
Total Revenue |
|---|---|---|---|---|
| 2026 | $0.35M | $0.03M | $0.01M | $0.40M |
| 2027 | $1.52M | $0.19M | $0.06M | $1.77M |
| 2028 | $3.89M | $0.50M | $0.21M | $4.60M |
| 2029 | $9.27M | $1.06M | $0.57M | $10.90M |
| 2030 | $20.28M | $2.10M | $1.26M | $23.64M |
Commission: 10% | SaaS ARPU $690→$900/mo | AI ARPU $69→$103/mo
Per-client order = per-tx amount × monthly frequency | Existing clients 12mo + New 6mo reflected | Commission 10% | SaaS · AI additional revenue streams
1 buyer onboarding = N suppliers auto-inflow. Warm lead sales leveraging 4,300+ existing relationships.
Warm lead sales leveraging 4,300+ existing relationships → POP onboarding → Data ownership → Network effects → Ecosystem infrastructure
Language, currency, trade regulations & tax system adaptation
Partnerships with local forwarding, logistics & financial institutions
Country-specific data sovereignty & privacy law compliance
Credit cards, bank transfers & mobile pay integration
Shared common tech base → Core platform code, AI models & data schema shared, minimizing development cost for new countries
Independent platform structure per country for customized response to market regulations, language & business practices, while maximizing core technology development efficiency
2026 Q1 ✓ 59 deals closed (0→1 validation)
Breakeven (250 co. = Network effects)
2030 GMV $203M · Operating Profit $18.5M
2030 GMV $162M
Operating Profit $14.8M
Still meaningful scale growth
2026 Q1: 59 deals closed (0→1 verified) · 2027 breakeven · 2030 GMV $203M · Operating profit $18.5M | Conservative (80%): GMV $162M · Profit $14.8M
11 years of accumulated SEA & East Asia manufacturing & trade partner network
Total network 4,300+ — Clients 2,500+ · Vendors 1,800+ — Thailand · Korea · China · Vietnam · Malaysia
Direct meeting with Yancheng City Secretary (mayor-level) completed · Official MOU announcement at Korea-China FTA Round 2 Dinner (2026.05.20)
Government Partnership = Minimized China market entry risk · Accelerated supplier onboarding · Cross-border licensing Fast-Track
Direct visits to SEA manufacturing partners, supply chain verification, client meetings & partnership building
Direct factory verification · Client visits · Partnership building — Real business, not just slides
✓ China 10 years (NHN Accommate, GMV $117M)
✓ SEA 11 years (iMarket, peak revenue THB 267M)
✓ Simultaneous AI + Trade + Logistics + Production experience
✓ 5 entities in 4 countries already operating
✓ 2 patents registered, 5 additional filings planned
✓ 25,000+ real transaction data held
→ A team with this combination does not exist in the market
Pre-money $9~11M · With AI premium $17.7~26.5M (future upside)
NTM (Next Twelve Months) — Based on projected revenue at 2027 breakeven, applying B2B SaaS median multiples
| # | Item | Value |
|---|---|---|
| 1 | B2B SaaS median PSR range | 5-8x |
| 2 | 2024 Direct export record | $0.66M (59 deals) |
| 3 | GMV CAGR (2026→2030) | ~176% |
| 4 | Proprietary data (11 years of real transactions) | 25,000+ |
| 5 | Platform switching cost (data lock-in) | High |
| 6 | TAM — Digital adoption <5% | $108B+ |
| 7 | Multi-country corporate infrastructure | 4 Countries |
Through SaaS platform transactions, B2B data naturally accumulates, and this data becomes the foundation for AI training.
With AI applied (PSR 10-15x)
$17.7-26.5M
Currently offered at $9-11M, not included
B2B SaaS median multiple applied · AI premium not included — Conservative NTM-based valuation $9-11M
Valuation verified through 2 independent methods
| Pre-money | $9-11M |
| Investment Amount | $345K |
| Post-money | $9.3-11.3M |
| Investor Equity Stake | 3.0~3.7% |
| Entity | Capital | USD Equivalent |
|---|---|---|
| Korea (HQ) | $225K | ~$225K |
| Thailand | 2,000,000 THB | ~$60K |
| China | CNY 1M | ~$140K |
| Malaysia | Min. capital | Business prep. |
| Total | ~$425K |
VC Method · Comparable analysis — Independent verification confirms convergence in $9-11M range
40% of investment focused on tech development — 5 key milestones within 12 months
REINDEERS is not just software.
It is a paradigm shift where international trade,
logistics & POP are integrated as one,
and AI assists decision-making — next-gen B2B infrastructure.
We are looking for investors to
build the future of global B2B trade with us.
Through investment, we will together
seize the lead in SEA and global B2B trade platform markets.
“The AI transformation of the $130B SEA trade market.
11 years of real data, 6 proprietary platforms, 4-country operational infrastructure
— we are the only team with this technology and execution capability.
Now is the optimal time to join us.”
